Wednesday, August 7, 2002

Bonus Card Gang Bang

Getting raped with a Bonus Card
A local shopper does a semi-scientific study to determine if stores with "loyalty cards" actually save customers any money. I just love that term... "loyalty card". Why don't they just call it what it is: a "let-us-track-your-buying-habits-or-we-ass-rape-you-at-the-register card".

Another account on Loyalty Cards
A lawyer talks about the present possible future of the Loyalty Card trend.

Smile, You're on In-Store Camera
And it wouldn't be complete without Wired news telling us about the latest technology that will lead to that future: Face recognition systems, floor sensors, Biometrics, and software to link it all together... and of course, a loyalty card to give that all important link between the sensors and your real identity.


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